H2O Waterwalls | B2B Digital Marketing

Pinterest as a Visual Search Strategy

ABOUT

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I created H2O Waterwalls’ Pinterest presence from the ground up and developed it into the company’s strongest social traffic channel. The strategy expanded the visibility of completed water feature projects, supported organic search discovery, and drove prospective customers to the company website.

At its peak, the account averaged 1.2 million monthly pin views, while Pinterest accounted for nearly 40% of all website users during the reporting period.

The Opportunity

When I joined H2O Waterwalls in 2016, the company had recently created accounts on Facebook, Instagram, and Twitter.

Custom water features are highly visual products. Prospective customers often begin by searching for ideas and inspiration before they know which company they want to contact.

At the time, Google search results frequently favored Pinterest images, especially for visual product categories. I saw an opportunity to use Pinterest as more than another social media platform. It could function as a visual search channel, extend the reach of the company’s project photography, and create additional paths back to the website.

Building a Repeatable Content System

I created the Pinterest account from the ground up, developed the channel strategy, produced and scheduled the content, and monitored performance through Pinterest Analytics and Google Analytics.

The company’s completed custom-project galleries served as the primary source for Pinterest content. As new projects became available, I selected images and videos from the galleries, created corresponding pins, and scheduled them through the content calendar. Each pin linked either to the H2O Waterwalls homepage or to the relevant water-feature category within the website gallery. I also incorporated client testimonials and other content that demonstrated the company’s expertise, range, and innovation.

People-First Approach

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Reliability You Can Count On

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A Focus on Quality

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People-First Approach · Reliability You Can Count On · A Focus on Quality ·

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    —Former Customer

  • "Communication was top-notch and the final outcome was even better than we imagined. A great experience all around."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer

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