Website Redesign Overview
Challenge: HEParks operated a large multi-program website serving residents, program participants, facility users, and community stakeholders. The site required modernization, improved navigation and search, stronger accessibility, smoother integration with WebTrac registration, and better long-term content governance.
My Role: I led the project from planning and procurement through implementation, serving as the primary internal project lead responsible for stakeholder coordination, content strategy, governance planning, vendor management, and website content redevelopment.
Scope of Work
✓ Developed and managed the public RFP process
✓ Led vendor evaluation and selection
✓ Coordinated stakeholder discovery and requirements gathering
✓ Reorganized site architecture and navigation
✓ Rewrote and restructured hundreds of website pages
✓ Coordinated professional photography and video production for website content
✓ Curated, organized, and managed visual content assets across departments
✓ Developed a consistent visual approach for website imagery, branding, and user experience
✓ Supported accessibility and usability improvements
✓ Coordinated implementation with the external web development partner
✓ Established governance processes for long-term content management
Information Architecture & Governance
The existing site contained dozens of program, facility, and service sections that developed over many years. A major component of the project involved evaluating content structure, simplifying navigation, and creating a more intuitive user experience for residents while supporting long-term content governance across departments.
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- Home
- About
HEParks (Meet the Park District, Awards, Board, Staff)
Become Involved (Friends of HEParks, Volunteering, Sponsorships)
Park Board
- Events
-Programs & Sports
Registration
Programs (Youth, Adult, Senior, Early Childhood, E-Sports, Fitness)
Sports (Youth, Adult, Baseball, Basketball, Gymnastics, Soccer, Martial Arts)
- Fitness
Fitness & Parks
Fitness Centers
- Golf
- Childcare
Preschool
School Aged Care
Camp
- Ice
Ice Schedules
Hockey
Figure Skating
- Parks/Facilities
Parks (Park Map, Park Updates, weather, rules)
Amenities & Programs
Facilities (Bridges of Poplar Creek, Triphahn Center, Willow Recreation Center)
Management
- Jobs
Public Procurement & Vendor Management
Developed and managed a public procurement process for a district-wide website redesign initiative focused on usability, accessibility, systems integration, and long-term digital governance. Responsibilities included requirements gathering, RFP development, vendor communication, proposal evaluation, and stakeholder coordination throughout the vendor selection process.
Content & Visual Redevelopment
Beyond project coordination responsibilities, the redesign required extensive content redevelopment. Existing pages were reviewed, rewritten, reorganized, and aligned to improve clarity, consistency, usability, and public access to information across facilities, programs, parks, services, and district resources.
Rewrote content for hundreds of pages
Identified content gaps
Planned new photo/video needs
Managed utilizing a photo/video contractor
Sourced Hoffman Estates Park District staff-created archival assets
Managed consistency across imagery and messaging
Project Outcomes
Improved site search, helping residents find programs, facilities, policies, and services more quickly
Strengthened WebTrac integration, creating a smoother path from website content to program registration and clearer insight into conversion activity
Improved content organization and navigation structure
Established governance foundations for ongoing content management
Areas of Contribution
Developed and managed the website redesign RFP process
Coordinated vendor communication and project implementation
Reorganized website navigation and content structure
Rewrote and updated hundreds of webpages
Collaborated with departments to gather and organize content
Supported accessibility and usability improvements
Developed public-facing website content and messaging
Coordinated stakeholder communication throughout the project
Contributed to long-term content management and governance planning