Community Park Launch Overview

Challenge: Moon Lake Park was developed in response to community demand for additional neighborhood recreation space and inclusive play opportunities. The challenge was to build public awareness, engage residents and community stakeholders, communicate the value of a significant public investment, and support a successful launch that reflected the impact of the district's newest community asset. Communications efforts also highlighted the partnerships that made the project possible, including funding support secured through Illinois State Representative Fred Crespo and the Illinois Department of Commerce and Economic Opportunity.

My Role: As Communications & Marketing Superintendent, I developed event collateral, coordinated digital and public-facing communications, supported stakeholder outreach, documented the event through photography, and created visual assets used to promote the park before, during, and after the launch.

Scope of Work

✓ Developed event promotion and public information materials

✓ Created event signage, collateral, and neighborhood door hangers

✓ Coordinated website, email, social media, and direct-to-resident communications

✓ Developed messaging related to the park's features, accessibility, and community benefits

✓ Created communications recognizing project partners and funding contributors

✓ Supported public awareness efforts surrounding a grant-funded community project

✓ Provided on-site event photography and documentation

✓ Developed post-event visual storytelling and community engagement content

✓ Created visual assets for ongoing promotion of the park and its amenities

✓ Supported attendance and community engagement through a multi-channel communications campaign

Community Impact

Communications efforts included website content, email marketing, social media promotion, neighborhood door hangers, event signage, photography, and post-event storytelling. Together, these channels helped raise awareness, encourage attendance, online engagement, and communicate the value of the district's newest community investment.

New Moon Lake Park Playground Filled with Children and Families

Project Highlights

  • Approximately 150 event attendees

  • 4,389 Facebook post views

  • 2,843 Facebook reach

  • 114 post interactions

  • 91 reactions

  • 14 comments

  • 4 shares

  • 5 saves

  • Participation from residents, elected officials, and community stakeholders

Facebook post metrics dashboard showing analytics overview, views graph, interactions breakdown, and a post preview panel.

  • -Overview Metrics

    • Views: 4,389

    • Reach: 2,843

    • Interactions: 114

    • Link clicks: 1

    -Performance Graph

    • Line chart tracking view accumulation from 15 minutes to 7 days.

    • The blue line representing "This post's views" rises sharply over 7 days to pass 4K.

    • It sits significantly higher than the light gray baseline tracking "Typical post views."

    -Interactions Breakdown

    • Total Interactions: 114

    • Reactions: 91

    • Comments: 14

    • Shares: 4

    • Saves: 5

    - Feed Preview Panel

    • Shows the corresponding Facebook photo album post.

    • Title: "HEParks' Moon Lake Park Ribbon Cutting 2025"

    • Posted on Facebook by Hoffman Estates Park District on May 19 at 6:13 PM.

    • Text: "Location: 1300 Moon Lake Blvd, right next to Seascape"

    • Grid preview displays various outdoor event photos and a ribbon-cutting ceremony.

View ALL Campaigns & Collateral